OnlyFans Wrapped 2025: Global Revenue, Top Countries, Cities, and Trends
A data-driven analysis of OnlyFans’ global economic footprint in 2025, including revenue, top spenders, fastest-growing regions, and implications for creators and markets.
Last updated: January, 2026
Introduction: The State of OnlyFans in 2025
The creator economy has entered a new phase of maturity in 2025, with OnlyFans at its epicenter. Once a disruptor, the platform is now a global economic force, reshaping digital content monetization and the livelihoods of millions of creators. This year’s data reveals not just continued growth, but a dramatic shift in where and how money flows across the globe. While the United States, United Kingdom, and Australia remain the platform’s financial bedrock, the fastest growth is now found in Southern Europe, Latin America, and emerging markets across Africa, the Middle East, and Asia-Pacific. This report synthesizes the latest OnlyFans Wrapped 2025 data, offering a comprehensive look at revenue, spending patterns, regional highlights, and the implications for creators and markets worldwide.
Global Revenue and Year-over-Year Growth
| Year | Global Revenue | YoY Growth | Active Fan Accounts | Active Creators |
|---|---|---|---|---|
| 2024 | $6.6 Billion | +18.7% | ~305 Million | ~4 Million |
| 2025 | $7.2 Billion | +9.4% | ~389 Million | ~4.19 Million |
OnlyFans’ global revenue reached a record $7.2 billion in 2025, up from $6.6 billion in 2024, marking a robust 9.4% year-over-year increase. This growth, while slower than the pandemic-era surge, underscores the platform’s transition from rapid expansion to sustained, diversified maturity. The user base swelled to nearly 389 million fan accounts, with over 4.19 million active creators worldwide. Notably, the platform’s revenue per employee soared to an industry-leading $37.6 million, reflecting its lean, scalable business model and the efficiency of its creator-centric ecosystem.
The 2025 revenue figures are anchored in audited filings from OnlyFans’ parent company, Fenix International Ltd., and corroborated by multiple independent analyses. The data reveals that while the Anglo-sphere remains the largest contributor by volume, the growth engine has decisively shifted to emerging markets and Southern Europe. This bifurcation is a defining feature of the 2025 landscape, with implications for creators, marketers, and investors alike.
Top Countries by Per Capita Spend (2025)
| Rank | Country | 2025 Spend (Per 10k) | 2024 Spend (Per 10k) | % Change |
|---|---|---|---|---|
| 1 | Finland | $127,423 | $106,974 | +19.1% |
| 2 | Canada | $88,711 | $84,354 | +5.2% |
| 3 | Australia | $88,601 | $89,743 | -1.3% |
| 4 | Guernsey | $83,929 | $70,460 | +19.1% |
| 5 | Isle of Man | $79,325 | $90,146 | -12.0% |
| 6 | United Kingdom | $78,478 | $76,980 | +2.0% |
| 7 | United States | $77,334 | $75,858 | +2.0% |
| 8 | Ireland | $74,952 | $67,810 | +10.5% |
| 9 | Andorra | $71,180 | $53,064 | +34.1% |
| 10 | Slovenia | $68,328 | $55,853 | +22.3% |
Finland remains the undisputed global leader in per capita OnlyFans spending, with an average of $127,423 per 10,000 residents—nearly 50% higher than the US. This “Nordic Model” of digital content consumption is characterized by high disposable income, robust digital infrastructure, and cultural openness to creator-driven platforms. Canada and Australia follow, both exceeding $88,000 per 10,000 people, while small financial hubs like Guernsey and the Isle of Man continue to punch far above their weight, reflecting the influence of high-net-worth individuals and favorable tax regimes.
The United States, while dominant in total spend, ranks seventh in per capita terms, highlighting the intensity of engagement in smaller, wealthier nations. Notably, Andorra’s 34% surge and Slovenia’s 22% jump signal the growing importance of Southern and Central European markets. The year-over-year changes also reveal stabilization in mature markets (US, UK, Australia) and explosive growth in select emerging economies.
Top Countries by Total Spend (2025)
| Rank | Country | 2025 Total Spend | 2024 Total Spend | % Change |
|---|---|---|---|---|
| 1 | United States | $2,637,099,394 | $2,586,752,363 | +2.0% |
| 2 | United Kingdom | $531,297,966 | $521,154,520 | +2.0% |
| 3 | Canada | $354,844,992 | $337,415,140 | +5.2% |
| 4 | Italy | $354,844,992 | $285,057,618 | +24.5% |
| 5 | Mexico | $290,856,551 | $244,178,731 | +19.1% |
| 6 | France | $236,563,328 | $198,598,701 | +19.1% |
| 7 | Australia | $236,563,328 | $239,613,650 | -1.3% |
| 8 | Germany | $236,563,328 | $202,242,714 | +17.0% |
| 9 | Brazil | $193,904,367 | $190,202,380 | +2.0% |
| 10 | Spain | $193,904,367 | $154,437,830 | +25.6% |
The United States remains the world’s OnlyFans revenue powerhouse, with total spend exceeding $2.63 billion in 2025. The UK follows at $531 million, but the real story is the rapid ascent of Italy and Mexico, both of which posted double-digit growth and now rival Canada in total spend. France, Germany, and Spain also saw significant increases, reflecting a broader European awakening to the creator economy. India’s 39.5% surge, reaching $130 million, underscores the platform’s potential in high-population, previously under-monetized markets.
The year-over-year comparison highlights a stabilization in mature markets and a dramatic shift in the global revenue map. While the US and UK remain “cash cows,” the growth engine is now firmly rooted in Southern Europe, Latin America, and select Asian markets. This diversification is both a challenge and an opportunity for creators and platform strategists.
Fastest-Growing Countries by Spend Per Capita (2025)
| Rank | Country | 2025 Spend (Per 10k) | 2024 Spend (Per 10k) | % Growth (YoY) |
|---|---|---|---|---|
| 1 | Eswatini | $776 | $88 | +783.2% |
| 2 | Burkina Faso | $105 | $19 | +446.2% |
| 3 | Burundi | $45 | $11 | +314.4% |
| 4 | Timor-Leste | $291 | $72 | +302.4% |
| 5 | Mali | $81 | $23 | +255.1% |
| 6 | Dominica | $12,750 | $3,600 | +254.1% |
| 7 | Grenada | $11,080 | $3,768 | +194.0% |
| 8 | Sudan | $30 | $11 | +176.8% |
| 9 | Bhutan | $1,767 | $807 | +118.9% |
| 10 | Afghanistan | $72 | $34 | +109.3% |
The fastest-growing countries by per capita spend are overwhelmingly in the Global South, with Eswatini, Burkina Faso, and Timor-Leste posting triple-digit growth. These surges are closely correlated with recent improvements in mobile internet infrastructure and digital payment accessibility. While the absolute dollar amounts remain modest, the velocity of adoption signals a coming wave of demand as digital barriers fall. Caribbean nations like Dominica and Grenada also stand out, reflecting the impact of tourism, remittance flows, and a growing digital-native population.
For creators and marketers, these trends highlight the importance of monitoring emerging markets—not just for future growth, but for understanding how digital culture and economic opportunity intersect in new geographies.
Top Cities by Per Capita Spend (2025)
| Rank | City | Country | 2025 Spend (Per 10k) | 2024 Spend (Per 10k) | % Change |
|---|---|---|---|---|---|
| 1 | Atlanta | USA | $525,476 | $515,471 | +1.9% |
| 2 | Orlando | USA | $466,430 | $443,543 | +5.2% |
| 3 | Milan | Italy | $423,256 | $355,349 | +19.1% |
| 4 | Miami | USA | $374,921 | $363,952 | +3.0% |
| 5 | Washington DC | USA | $352,886 | $377,998 | -6.6% |
| 6 | Minneapolis | USA | $337,268 | $327,400 | +3.0% |
| 7 | Helsinki | Finland | $323,668 | $279,287 | +15.9% |
| 8 | Denver | USA | $296,499 | $290,854 | +1.9% |
| 9 | Seattle | USA | $288,159 | $282,673 | +1.9% |
| 10 | Zurich | Switzerland | $278,017 | $229,281 | +21.3% |
Atlanta is the world’s top city for OnlyFans spending per capita, with residents shelling out over $525,000 per 10,000 people. This figure places Atlanta well ahead of other US cities and global competitors, reflecting the city’s vibrant creator ecosystem, tech-savvy demographics, and cultural openness to digital intimacy. Orlando and Miami round out the US “Southern Belt” of high-intensity spenders, while Milan emerges as Europe’s per capita capital, driven by its fashion and media industries. Zurich and Helsinki also post impressive numbers, underscoring the role of wealth concentration and digital adoption in driving spend.
The year-over-year changes reveal both stability and dynamism: while Atlanta’s growth is modest, Milan’s 19% surge and Zurich’s 21% jump highlight the shifting center of gravity toward European and international cities. These urban hubs are not just economic engines—they are cultural trendsetters shaping the future of the creator economy.
Top Cities by Total Spend (2025)
| Rank | City | Country | 2025 Total Spend | 2024 Total Spend | % Change |
|---|---|---|---|---|---|
| 1 | New York City | USA | $87,240,000 | $82,121,212 | +6.2% |
| 2 | Los Angeles | USA | $71,342,933 | $69,984,561 | +1.9% |
| 3 | London | UK | $71,342,933 | $69,255,556 | +3.0% |
| 4 | Milan | Italy | $58,353,867 | $48,991,592 | +19.1% |
| 5 | Sydney | Australia | $58,353,867 | $57,242,807 | +1.9% |
| 6 | Chicago | USA | $47,691,200 | $46,783,158 | +1.9% |
| 7 | Melbourne | Australia | $47,691,200 | $47,789,247 | -0.2% |
| 8 | Brisbane | Australia | $38,967,200 | $38,631,915 | +0.9% |
| 9 | Mexico City | Mexico | $38,967,200 | $32,423,214 | +20.2% |
| 10 | Paris | France | $38,967,200 | $33,315,596 | +17.0% |
New York City leads the world in total OnlyFans spend, with $87.2 million in 2025. Los Angeles and London are close behind, each exceeding $71 million. Milan’s 19% growth cements its status as Europe’s rising star, while Mexico City’s 20% jump signals the growing influence of Latin American megacities. Sydney, Chicago, and Paris round out the global top ten, reflecting the platform’s deep penetration in both Anglo and European markets.
The data also highlights the “megacity effect”—dense urban centers with high disposable incomes and digital adoption rates are driving the bulk of global spend. For creators, these cities represent both opportunity and competition, as local engagement intensity and global reach converge.
Fastest-Growing Cities by Per Capita Spend (2025)
| Rank | City | Country | 2025 Spend (Per 10k) | 2024 Spend (Per 10k) | % Growth (YoY) |
|---|---|---|---|---|---|
| 1 | Gothenburg | Sweden | $59,269 | $33,273 | +78.1% |
| 2 | Abu Dhabi | UAE | $7,045 | $4,263 | +65.3% |
| 3 | Riyadh | Saudi Arabia | $4,522 | $2,947 | +53.5% |
| 4 | Kuwait City | Kuwait | $4,084 | $2,718 | +50.2% |
| 5 | Dubai | UAE | $12,196 | $8,176 | +49.2% |
| 6 | Beijing | China | $393 | $300 | +30.9% |
| 7 | Hong Kong | China | $3,851 | $3,016 | +27.7% |
| 8 | Nagoya | Japan | $3,016 | $2,362 | +27.7% |
| 9 | Tokyo | Japan | $2,566 | $2,010 | +27.7% |
| 10 | Shanghai | China | $631 | $494 | +27.7% |
Gothenburg is the breakout city of 2025, with a staggering 78% increase in per capita spend. The Middle East dominates the rest of the top five, with Abu Dhabi, Riyadh, Kuwait City, and Dubai all posting 49–65% growth. This confirms a regional shift from passive interest to active spending, driven by high disposable incomes, digital adoption, and the privacy afforded by the platform. East Asian cities—Beijing, Hong Kong, Nagoya, Tokyo, and Shanghai—also show strong, uniform growth, signaling an “Asian Awakening” as payment friction decreases and cultural barriers soften.
These trends suggest that the next wave of OnlyFans growth will be urban, international, and increasingly diversified, with new cultural and economic dynamics shaping the platform’s future.
Regional Highlights and Trends (2025)
North & South America
The Americas remain the global revenue fortress, accounting for over 53% of total spend. The US and Canada are “mature giants,” with steady but modest growth. In contrast, Latin America is in hyper-drive: Mexico, Colombia, and Argentina all posted 20–25% year-over-year surges. Caribbean nations like Dominica and Grenada are experiencing cultural tipping points, with triple-digit growth rates. The region’s diversity is reflected in both per capita intensity (Canada, US) and explosive adoption in emerging markets (Mexico, Colombia, Argentina).
Europe
Europe is the “intensity hub,” with the highest per capita spenders and a rapidly diversifying revenue base. While the UK remains the volume leader, Italy and Spain are the continent’s growth engines, each posting ~25% increases in total spend. Financial and tax havens (Guernsey, Isle of Man, Jersey, Switzerland) dominate per capita rankings, but the “Southern Belt” is driving volume. The Balkans and Central Europe are also awakening, with Albania, Bosnia, and Montenegro showing 30%+ growth.
Middle East
The Middle East is the fastest-growing region globally, with 32% year-over-year growth. Saudi Arabia, Kuwait, and the UAE are leading the charge, each posting 47–50% increases in both per capita and total spend. Israel behaves like a mature European market, while Gulf states are rapidly closing the gap. The region’s growth is fueled by high disposable incomes, mobile penetration, and the privacy/anonymity OnlyFans affords in conservative societies.
Africa
Africa is the “bifurcation story”—extreme inequality in spend, but explosive growth where digital infrastructure improves. Seychelles and Mauritius spend at European levels, while mainland powerhouses like South Africa and Nigeria drive volume. The most exciting trend is the “digital awakening” in countries like Eswatini (+783%) and Burkina Faso (+446%), proving that as soon as mobile data becomes affordable, demand for creator content surges.
Asia-Pacific (APAC)
APAC is split between “Western Pacific” heavyweights (Australia, New Zealand) and the awakening Asian tigers. Australia and New Zealand behave like mature Western markets, while Japan (+21%) and South Korea (+12%) are seeing double-digit growth. India’s 39.5% surge in total spend ($130M) is the headline, demonstrating the power of scale even with low per capita engagement. East Asian megacities are “turning on” simultaneously, with uniform 27–31% growth in Beijing, Hong Kong, Tokyo, and Shanghai.
| Region | 2025 Spend | 2024 Spend | YoY Growth | Global Share |
|---|---|---|---|---|
| North & South America | $3.83B | $3.66B | +4.8% | 53.1% |
| Europe | $2.49B | $2.16B | +15.3% | 34.5% |
| APAC | $734M | $655M | +12.0% | 10.2% |
| Africa | $97M | $76M | +28.1% | 1.4% |
| Middle East | $62M | $47M | +32.4% | 0.9% |
| Total | $7.21B | $6.59B | +9.4% | 100% |
These figures illustrate the shifting tectonic plates of the OnlyFans economy. While the Americas remain dominant, the Middle East and Africa are the fastest-growing, and Europe is in a “mature growth” phase driven by Southern and Central markets. For creators and investors, the message is clear: future growth will be global, urban, and increasingly diversified.
Methodology: How the 2025 OnlyFans Wrapped Data Was Compiled
The OnlyFans Wrapped 2025 report is built on a proprietary financial model developed by OnlyGuider, the leading OnlyFans search engine and analytics platform. The methodology integrates:
- Search Intent Analysis: Over two years of monthly search volumes for “OnlyFans” across 216 countries and 300+ cities, using the Google Ads API and filtering for high-intent traffic.
- Financial Anchoring: All estimates are anchored to OnlyFans’ audited revenue filings (Fenix International Ltd.), ensuring that global totals align with official figures.
- Attribution Modeling: Search volumes are weighted by “conversion quality” for each location, accounting for differences in payment infrastructure and user behavior.
- City-Level Revenue Modeling: A unique Revenue Per Search (RPS) metric is calculated for each country and applied to city-specific search volumes, generating granular urban revenue estimates.
- Standardization: All data is normalized to spend per 10,000 population, stripping away population bias and revealing true market intensity.
- Year-over-Year Comparison: All figures are presented alongside 2024 data, allowing for clear analysis of growth rates and market shifts.
This multi-layered approach moves beyond guesswork, providing a robust, data-driven map of the OnlyFans economy. Where total spend figures are identical (due to Google Ads API “bucket” reporting), rankings are tie-broken by per capita spend, ensuring that markets with higher engagement intensity are prioritized.
Data Verification and Secondary Sources
The 2025 data is corroborated by multiple independent sources, including:
- Official financial statements from OnlyFans/Fenix International Ltd.
- Third-party analytics (e.g., CPA.RIP, SpreadThoughts, FansMetrics, HypeFresh, CBS News, ProtoThema, and others).
- Media coverage and expert commentary on regional and city-level trends.
- Cross-referencing with user and creator demographic data, traffic patterns, and engagement metrics.
This triangulation ensures that the figures presented here are both current and credible, reflecting the best available snapshot of the OnlyFans economy as of January 2026.
Implications for Creators and Markets in 2025
For creators: The 2025 data signals both opportunity and challenge. While the US, UK, and Australia remain lucrative, growth is plateauing. The real expansion is happening in Southern Europe, Latin America, and emerging markets across Africa, the Middle East, and Asia-Pacific. Creators who localize content, adapt to new languages and cultures, and leverage urban engagement intensity will be best positioned to capture this next wave. The rise of “whale” territories (small, wealthy nations) also offers high-ticket opportunities for niche creators.
For marketers and platforms: The shift in revenue distribution demands new strategies. Payment infrastructure, regulatory compliance, and cultural adaptation are now critical in high-growth regions. The platform’s efficiency—$37.6 million revenue per employee—underscores the scalability of the model, but also the need for robust moderation, copyright enforcement, and creator support as the ecosystem diversifies.
For investors and analysts: The OnlyFans economy is maturing, but not slowing. The platform’s global reach, high engagement intensity, and ability to monetize new markets make it a bellwether for the broader creator economy, projected to reach $525 billion by 2030. However, the concentration of earnings among top creators (the top 0.1% capture 76% of revenue) and the challenges of payment, regulation, and content moderation remain key risks.
Limitations and Caveats of the 2025 Data
- Search Volume as Proxy: While search intent is a strong indicator, it may not capture all forms of engagement, especially in regions with alternative access methods or VPN usage.
- Payment Infrastructure: Some countries and cities are underrepresented due to limited payment support or regulatory barriers.
- Bucketed Data: Google Ads API reports search volumes in rounded “buckets,” leading to identical total spend figures for some locations. Rankings are adjusted using per capita tie-breakers.
- Demographic and Cultural Factors: The data may not fully account for cultural stigma, legal restrictions, or informal creator economies in certain regions.
- Creator Earnings Distribution: The vast majority of revenue is captured by a small elite; most creators earn modest amounts, and averages may not reflect the median experience.
These limitations are inherent to any global digital platform analysis. However, the triangulation of multiple data sources and transparent methodology provide a high degree of confidence in the overall trends and rankings presented.
Legal and Ethical Considerations for Publishing 2025 Data
Copyright and Data Use: All data presented is derived from publicly available reports, financial filings, and aggregated analytics. No proprietary or confidential user information is disclosed. The analysis adheres to fair use principles and is intended for informational and research purposes.
Creator Privacy and Content Protection: OnlyFans creators retain copyright over their original content. The platform and third-party services provide tools for watermarking, DMCA takedowns, and legal enforcement against unauthorized distribution. Creators are encouraged to proactively protect their intellectual property and to understand the nuances of copyright law as it applies to digital content.
Ethical Reporting: The report avoids sensationalism and respects the privacy and dignity of creators and users. All figures are anonymized and aggregated at the country or city level. Sensitive topics (e.g., underage content, exploitation) are acknowledged as ongoing challenges requiring robust moderation and legal compliance.
Platform Terms and Community Guidelines: OnlyFans enforces strict terms of service regarding age verification, content moderation, and payment compliance. Creators and users are responsible for adhering to local laws and platform policies.
Conclusion: The Global Battlefield for Creator Economy in 2025
The OnlyFans Wrapped 2025 data paints a picture of a platform—and an economy—in transition. The era of Anglo-centric dominance is giving way to a multipolar landscape, where Southern Europe, Latin America, and emerging markets are the new frontiers. Urban centers like Atlanta, Milan, and Mexico City are not just economic engines, but cultural laboratories for the future of digital intimacy and creator-driven commerce.
For creators, the message is clear: adapt, localize, and engage with new audiences. For platforms and investors, the challenge is to build infrastructure, compliance, and support systems that can scale across diverse markets. And for analysts and policymakers, the OnlyFans economy offers a window into the broader shifts shaping the digital world in 2026 and beyond.
As the creator economy matures, the opportunities—and the stakes—have never been higher. The data-driven insights of 2025 are not just a snapshot, but a roadmap for the next era of global digital engagement.